Before I came to this ad, I didn't care about Marilyn Monroe. I thought she's just another bombshell. However, after reading this ad; I changed my perspective of her and any other women. I started to view thing different. I was enlightened and I feel that I had been showed to the other parts of the world that I never knew. All these are due to a small ad.
Women's Fitness Marilyn, 1991.
Creative Directors: Dan Wieden and David Kennedy; Art Director: Charlotte Moore; Copy Writer: Janet Champ; Photographer: Sam Shaw/ estate of Marilyn
Holmes, Stanley. "Wieden+Kennedy & NIKE: 'Know the Big Idea'." Graphis352 July/Auguest:2004 54.
2 comments:
Thanks for the comment. ^^
I'm surprised at the strength the typography is conveying in this ad, too. I'm even more surprised that this was a Nike ad that includes Marilyn Monroe!
I do agree with ads and think that sometime because of a woman is too perfect to be true, people will misjudge that she will not have brain, at least this will make her not perfect. By the way, I found that there is a relly bad letter spacing in the fifth line from the bottom, "measured" due to justified line spacing.
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