AIGA Speaker_Agustia garza

GAUGE, graphic artist union of golden eagles, usually presents speakers series every school quarter for designers to give lecture/presentation to the students at Cal State L.A. This spring speaker is Agustin Garza.
Agustin Garza’s the influential and successful designer in graphic design world. He’s known for the effectiveness of his branding solutions. From the Mexico City’s 1991 Mexico Eclipse to the L.A. campaign’s “See My LA,” he is at the top of the game. Needless to mention how his accomplishments inspire all of us, I admire more of how he brands himself. Branding oneself is more than just like how we sell our product/works to the customer. It’s the collective image or impression that one conveys to the world. Mr. Garza said in his presentation that branding is determining value and reaching that to the consumer. He, himself clearly did it. He clearly knows what his best is and he packages it in a well prepare slices show. He also knows how to reach the audience. He asked question to get some interaction with the audience, so the
audience have a sense of participation in the presentation. He also uses his personally experiences, Hispanic professional, to get identify with the audiences. At the end of the lecture, audience feel good about the lecture, the works that the speaker shown and the
speaker itself. I can’t deny that his works are very well design. However, if the lecture is
exactly the same and just the presenter is another person, the whole experience would be
a totally different thing.